HCHC MARKETINGMARKETING

ACCOUNT OPERATION

Enterprise Account Operation

Build an always-on content and engagement system for overseas brand accounts, turning one-off campaigns into an owned social presence.

Discuss account operation

Challenges we solve

  1. 01

    Without a consistent account position, brand expression breaks across markets and platforms.

  2. 02

    Localized content production and daily operation require a sustained level of investment.

  3. 03

    Engagement, paid media, and reporting are often separated, limiting long-term account growth.

Service value

Clear account strategy

Define platform roles, content pillars, and phased goals for a unified overseas voice.

Always-on content

Create localized short videos and posts around products, trends, and user contexts.

Community building

Build real brand relationships through comments, messages, and community care.

Data-led iteration

Improve rhythm and topics with content, engagement, and growth data.

What we deliver

  • Account audit and overseas social strategy
  • Monthly planning and daily content production
  • Localized short video, post, and visual creation
  • Comment engagement, direct messages, and community care
  • Media coordination, weekly reporting, and monthly reviews

Operating platforms and industries

TikTokInstagramYouTubeFacebookConsumer electronicsSoftware and appsBeauty and fashionSports and lifestyle

Our SOP

  • 01

    Research

    Align on goals and standards, then produce a project research brief.

  • 02

    Plan

    Analyze the brand and creator positioning, then develop concepts and hashtags.

  • 03

    Match creators

    Confirm creative direction, availability, final creators, and campaign content.

  • 04

    Execute

    Coordinate production and review milestones for on-time delivery.

  • 05

    Analyze

    Monitor core metrics and deliver a complete performance report.

    • Selected cases

    Restaurant brand

    Restaurant discovery

    Selected food and lifestyle creators for in-person visits, face-to-camera content, and a unified hashtag.

    1.096M total impressions70% face-to-camera creator ratio

    HONOR

    HONOR smartphones

    Activated 300+ technology, digital, and lifestyle creators across two short-video channels with a unified concept and brand tag.

    300+ creators567M fan reach169M views76.8M likes

    CamScanner

    CamScanner

    Used technology and productivity KOLs for scenario-based demonstrations balancing acquisition, awareness, and reactivation.

    280K+ impressions

    3C brand

    Technology review with MKBHD

    Partnered with leading technology reviewer MKBHD for an in-depth product review.

    5.59M+ views180M+ likes, pending verification

    Sports brand

    Sports creator felix.lebrun

    Distributed synchronized content with sports creator felix.lebrun across Instagram, TikTok, and Weibo.

    Instagram 520K+TikTok 525K+Weibo 5.48M+

    Regional market brand

    Middle East creator moiyadba

    Worked with local Instagram creator moiyadba to build trust through locally contextualized content.

    1.186M+ impressions

    Global brand

    Two Southeast Asian markets

    Ran localized TikTok creator matrices for the Philippines and Indonesia with market-specific content and tags.

    Philippines 680K+Indonesia 820K+

    Global brand

    Concentrated creator matrix

    Scheduled a concentrated TikTok creator matrix with one unified topic to compound awareness.

    1.2M+ total impressions

    Build an overseas social presence that keeps growing

    Share your account status and market plan for recommendations tailored to your brand stage.

    Discuss account operation